Jaron Lanier’s “Ten Arguments for Deleting Your Social Media Accounts Right Now”

As of this year, the second Monday of the month is dedicated to my workshop students and anyone else interested in creative writing.

If you know who Jaron Lanier is you will understand why he, and probably only he, can get away with such a title for a commercially published book, a title that most people today, and that would include writers with books to promote, would consider hoot-out-loud humbug.

But perhaps they would not if they more fully understood the perverse and toxic nature of the machine Lanier terms BUMMER.

BUMMER = Behaviors of Users Modified, and Made Into an Empire for Rent

Writes Lanier:

“BUMMER is a machine, a statistical machine that lives in the computing clouds. To review, phenomena that are statistical and fuzzy are nevertheless real.”

And more:

“The more specifically we can draw a line around a problem, the more solvable that problem becomes. Here I have put forward a hypothesis that our problem is not the Internet, smartphones, smart speakers, or the art of algorithms. Instead, the problem that has made the world so dark and crazy lately is the BUMMER machine, and the core of the BUMMER machine is not a technology, exactly, but a style of business plan that spews out perverse incentives and corrupts people.”

BUMMER sounds like science fiction. But alas, as Lanier explains, the business plan behind social media, and the use of proprietary algorithms to hook users into addiction and subtly distort and shape interactions among users, is both real and seriously icky. You’ve probably read or heard something about FaceBook’s shenanigans, but in Lanier’s Ten Arguments you’re getting a far broader, more detailed analysis and argument, in a wierdly charming package, and not from some random TED pundit, but from one of the fathers of the industrial-cultural complex now known as Silicon Valley.

As Jaron Lanier states in his acknowledgements, the title Ten Arguments For Deleting Your Social Media Accounts Right Now is inspired by Jerry Mander’s Four Arguments for the Elimination of Television. I, too, consider Mander’s Four Arguments for the Elimination of Television a personal inspiration and a masterpiece. 

Call me a pessimist: I doubt that Lanier’s book will have any more influence on the general public’s social media habits than did Mander’s on television watching, which came out in the late 1970s. But perhaps such works may assist you in marshaling your attentional power for your creative endeavors, as they did for me, and for this reason I enthusiastically recommend them to you, dear writerly readers.

Carpe diem.

BUT BY THE WAY…

I have not deleted my social media accounts. What I have done is deactivate FaceBook (back in 2015), abandon Twitter (totally, 2021) and now only very rarely participate on LinkedIn and academia.edu, mainly to announce a publication. While I agree with Lanier’s argument that social media is perverse and and toxic, and I sincerely wish that I had never signed up for FB and Twitter in the first place, the fact is, I did, and because of that existing online record and username, I am not ready to hit the delete button. Moreover, I am still digesting some parts of his argument (in particular, I do not accept his hypothesis that the problem is merely what he terms BUMMER).

And, yes, I know, this blog, on the Google platform, blogger, belongs to BUMMER. A better and paid platform is on my to-do list. [UPDATE January 2019: Here at last this blog is on self-hosted WordPress at www.madam-mayo.com]

As for using Google search– definitively BUMMER– I switched to Duckduckgo as my go-to search engine a good while ago.

What’s the specific strategy that would be right for you? I would not presume to say.

But what is clear— and we don’t need Mr Lanier to inform us on this simple point— is that if you want to write anything substantive, and you don’t have the abracadabradocity to summon up more than 24 hours in each day, social media can be a lethal time-suck. The years will scroll by, as it were… and funny how that is, though you Tweet #amwriting often enough, you never wrote what you planned to write…

What’s more, the visibility you can achieve with social media, and the sense of “community,” albeit intermediated by proprietary algorithms of a corportation, are Faustian bargains: you will pay in the end, and on many levels.

P.S. For those who have the inclination and/or sufficient cootie-proofing to handle esoterica, I can also recommend philosopher Jeremy Naydler’s splendidly researched and elegantly argued In the Shadow of the Machine: The Prehistory of the Computer and the Evolution of Consciousness— also just published. You might find it worthwhile to keep in mind, if you read In the Shadow of the Machine, that in his Ten Arguments Jaron Lanier mentions (oh so briefly, blink and you’ll miss it) Waldorf schools. (More about that connection here.)

It Can Be Done! This Writer’s Distraction Free Smartphone
(Plus an App Evaluation App to Tailor Make Your Own)

Notes on Stephen L. Talbott’s The Future Does Not Compute

Great Power in One: Miss Charles Emily Wilson

Find out more about C.M. Mayo’s books, shorter works, podcasts, and more at www.cmmayo.com.


Literary Travel Writing: Notes on Process and the Digital Revolution

Photo by C.M. Mayo. Hueco Tanks State Park and Historic Site in Far West Texas. Confession: After I snapped this photo with my iPhone I checked my email, just to see if I could! Alas, I could.

The aim of literary travel writing was– and remains– to bring the reader to deeply notice, that is, get out of her head and into the world of specific sounds, smells, tastes, textures, colors, ideas, histories, geographies, geologies… In the words of Kenneth Smith, “You have to open space, and deepen place.” 

Start with escape velocity: from wherever you are, whoever you are in your known world, you rocket out, beyond the orbit of ordinary life. You float around out there– there being your own backyard or, for that matter, the island of Molokai– for a spell. Then, with a story to tell, you splash back to earth.

Next step: craft the narrative, rendering your experience in and understanding of that time and place as vividly, as lyrically, and engagingly as possible. I’ve had plenty to say about the craft of literary travel writing; what I want to touch on here are some of the steps in the process and how they have or have not changed with the lure of digital technologies and the tsunami of the Internet.

HEREWITH SOME NOTES, 
FIRSTLY, ON TAKING NOTES:

THEN: In olden times of yore, I mean in the 1990s, when traveling in Baja California for my travel memoir Miraculous Air, I carried around a pen and bulky notebook, and a camera with so many lenses and dials that if I were to pick it up today I wouldn’t remember how to operate it. To get every raw thing down that I would need for my book, I had to scribble-scribble-scribble, and during interviews and/or at the end of a day’s driving and hiking or whatever, boy howdy, I felt like a squeezed-out sponge and my hand like an arthritic claw. Once home, I spent hours upon hours typing up my field notes. And neither film nor film processing was cheap. Such was the first step of the process.

Charlie Angell, expert guide, in the Solitario, Big Bend Ranch State Park, Far West Texas. Listen in anytime to my podcast interview with Angell here.

NOW:These days, for my book in-progress on Far West Texas, I carry a pen and a slim Moleskine to jot down this-and-that, but my main tool is my iPhone. Rather than scribble my field notes and interview notes, I simply turn on my iPhone’s dictation app and press “record” — when finished, I have a digital file. I also take loads of photos and videos. Oh yes, this is infinitely easier on me as I am traveling, and as far as the pictures and video go, the cost is zip. Once home, however, transcribing the audio field notes takes me hours upon hours, and it is exhausting.[*] 

[*]Yep, I have voice recognition software but it doesn’t work well enough– in the time it would take me to correct the gobbledygook I might as well transcribe from scratch. I expect this to change. For some of my podcasts I have used a transcription service, but field notes are another matter– too detailed, too personal. Furthermore, as tedious a job as it may be, transcribing my field notes helps me hyper-focus, recall more details, and gain further insight.

I am the first to admit, were I to do another literary travel memoir, while I would dictate my notes, I would need a better strategy for getting them transcribed. So I’m working on this mid-way. Ayyy.

ON UTILIZING / PROCESSING / PUBLISHING PHOTOS & VIDEO

THEN: Photos stayed in a box. A few ended up in the book. (Several years after the book on Baja California was published I uploaded a few to my website. You can view those here.)

NOW: Photos and videos can be amply shared on this blog, the website, Twitter, etc. A few will end up in the book, I expect.

Is this aspect of the process really that different because of the Internet? A few years ago I would have said so– I got very excited about the multimedia possibilities in ebooks. But I now believe that while our culture is increasingly oriented towards visual media, as far as books go, not much has changed, nor will it because what readers want is text. 

I’ll grant that some literary travel memoirs might offer a few more images and color images than might have been economically feasible before. I’ll grant that ebooks can include video or links to video. And I’ll grant that a few people may find out about and read my book because of a photo or video they Google up on my websites. A few. Most people surfing around the Internet don’t read books, never mind literary travel memoir. And there is nothing new about that.

ON FINDING BOOKS

THEN: To find books on Baja California, I scoured the shelves at John Cole’s in La Jolla, El Tecolote in Todos Santos, and a very few other bookstores and libraries, including the Bancroft at UC Berkeley. I thought the bibliography on Baja California was enormous, and I ended up owning a wall of books.

NOW: Amazon!!!! Although the other day I bought a rare book about the town of Toyah on www.abebooks.com. Over the past few years I have also bought a few books from bricks-and-mortar shops including the Marfa Book Company and Front Street Books in Alpine, and more from the bookstores in various state and national parks. And I go to the always fabulosa Librería Madero in Mexico City for out-of-print Spanish language books. I have consulted a few archives and collections… But I get most of my books from amazon.*

*I hasten to add that for research purposes I am mainly buying paperbacks and used reading-quality books, the kind I’ll take a highlighter to, not rare books. Buying rare books from amazon is not the best idea for many reasons, one of them being that the multitudinous sellers of used books  oftentimes describe a book as “new” when it is actually a stamped review copy, stained, or missing a dust jacket, and so on. For quality rare books from reputable sellers, I can recommend www.abebooks.com , www.abaa.com , and www.biblio.com

(Why am I buying so many books? Because I need to read and consult them and, alas, I do not live anywhere near a good English language library. And I admit, I do have a thing for rare books, especially on the Mexican Revolution, Baja California, Mexico’s Second Empire, or Far West Texana. Uh oh, that’s a lot.)

Bottom line: Not only is it easier to find books now, but the bibliography on Far West Texas and Texas makes that on Baja California look puny. Um, I think I’m going to need a new house.

Is this aspect of the process of writing a literary travel memoir really that different because of the Internet? It would seem so, but I’m contrasting an apple and a Durian, as it were. Baja California is a very different subject than Far West Texas. Many of the books I found useful on Baja California are not easy to find online, even today, while, so it seems to me now, if I sneeze someone hands me a book on the Great State of Lonestarlandia. 

I do miss ye olde brick-and-mortar bookstores. But I do not miss being unable to find what I was looking for. 

Anyway, not every travel memoir requires such intensive reading. 

And yet another consideration– and a topic for another blog post– is that it’s always easy to under- or over-research any given book.

ON THE INCONVENIENT LUXURY OF BEING INCOMMUNICADO 

THEN: Traveling in remote places on the peninsula I more often than not found myself incommunicado. (Back then, many small towns in Baja California did not yet have telephones.)

NOW: Few stretches of any highway, anywhere, including the most offbeat corners Far West Texas, are without cell phone reception. Many campgrounds and all hotels, properly so-called, have wifi. Digital distractions are legion. Or, another way to put it: the digital leash stays on– unless one is willing to confront friends, colleagues, and family. That takes energy. Or, another way to put it: that takes training. 

Deep Work by Cal Newport. Highly recommended.

While traveling, no, I do not text, no, I do not email (except when I fall into temptation!), and no, I do not answer my cell phone while I am driving or possibly fending off mountain lions! Sounds easy. Sounds curmudgeony. But for the kind of travel writing I do, trying to immerse my consciousness in an unfamiliar place, and come back with a vivid narrative, very necessary. 

Is it really that different? Not so much as it might appear. It has always taken a strategy plus herculean effort against formidable economic, physical, psychological, and social pressures to protect uninterrupted stretches of time for deep work. 

>> See Cal Newport’s Deep Work. Highly recommended.

ON FINDING (NONBOOK) RESEARCH MATERIALS

THEN: If it wasn’t in a book or a paper file, usually, for all practical purposes, it didn’t exist.

NOW: Whatever, Google.* And the Texas State Historical Association’s Handbook of Texas is a fabulously rich– and free- resource. 

*Don’t get me started about the Maoist Muddle, aka Wikipedia. 

Is it really that different? Yes. 

To take but one example, it is radically different to be able to look at all the real estate on the Internet. I can be sitting in Mexico City and with my iPad and surf around, looking at all these places for sale in Far West Texas– whether a luxury ranch or a humble hunt box / trailer— I can see the kitchen, the bedrooms, ayyy, the bathrooms… I hasten to add I am not looking for anything in the Texas real estate market, but those listings, the descriptions and photos, constitute a window onto a people and place– in the not-so-distant past, this sort of at-hand detail was available only to licensed local real estate agents. 

ON ANONYMITY & KARMA

THEN: In the 90s in Baja California I talked to a lot of people who wouldn’t know me from a denizen of the fifth moon of Pluto and who would probably never learn about, never mind pick up and read my book. I found that very freeing.

Everyone will be famous for, like, 2 seconds, LOL

NOW: Still true in 2016 in Far West Texas, but almost everyone who feels moved to do so can whip out his or her smartphone and Google up my name for scads of links from my webpage to podcasts to this blog to academia.edu to LinkedIn, Twitter, blah blah blah, and all about my book on Baja California, my novel, my stories, and my book on the Mexican Revolution with the uber-crunchy title! I Google other people, too. I can follow the Twitter feed for the Food Shark in Marfa! I interview Lonn Taylor for my podcast! Lonn Taylor writes about me for the Big Bend Sentinel! Sometimes when I go out to Far West Texas I want to wear a wig and dark glasses a la Andy Warhol! But seriously, human nature hasn’t changed; most people respond very generously when asked sincere questions about their art, their business, their research, and/or their opinion, and I believe this will remain the case whether people know about my works and/or Google me or not. Moreover I expect that it will remain the case long into the future that the majority of Texans, and for that matter, denizens of the planet, will not be avidly reading literary travel memoir and couldn’t care a hula-whoop about the oeuvre of moi. (Oh well!)

Is it really that different because of the Internet? Having published several books, one thing I do appreciate, although my ego does not, is that books go out to a largely opaque response. You can talk about sales numbers, “big data,” reviews, and prizes, and it doesn’t change the fact that an author does not know when any given person is actually reading or talking about or feeling one way or the other about his or her book– and anyway, the readers of some books will be born long after their authors have passed to the Great Beyond. 

Still, I think it best to assume that there is karma with a capital “K” — opaque as it may be. In other words, you might not have to, but be prepared to live with the consequences of what you have written. Translation: truth is beauty but cruelty is stupid.

ON DISTRACTIONS

THEN: The main distractions were the television and the telephone.

What Technology Wants by Kevin Kelly. Strange, wonderful, and kinda creepy.

NOW: It’s the magnetic rabbit holes-o-rama of the Internet. In some ways this is more difficult for me as a writer because I use the same machine, the laptop, for writing as for research, for email, and for social media and surfing. (Oh, so that’s the problem! Well, at least I don’t watch television anymore.)

Is it really that different? Yes, because technology really is taking us somewhere very strange, and in some ways, for many people, smartphones are beginning to serve as an actual appendage. But no, because since the dawn of written history we have ample evidence that people have been tempted continually by hyper-palatable distractions of one kind or another and have been taken advantage of by those with the wherewithal to take advantage. Hmmmm…. religion…. slavery…. alcohol… opiates…. cigarettes…. casinos…. spectator sports…. mindless shopping…. television… or even, as they did even back in the days of the atl-atl, lolling around the campfire and indulging in idle & malicious gossip…

>> See also Steven Pressfield’s The War of Art: Winning the Creative Battle.

ON PUBLISHING EN ROUTE

THEN: As work progresses, I would publish an occasional article in a magazine or newspaper such as, say, the Los Angeles Times, the Wall Street Journal— and I would actually get paid. I also published a number of longform essays in literary magazines. I got paid, a bit, and I treasure the beautiful copies.

NOW: Although I continue to publish in magazines, mainly I post digital media– articles on this blog, guest-blogs, and text, photos, videos and podcasts on my websites, plus I send out my emailed newsletter a few times a year. Downside: My short works make less money. Upside: publishing articles is quick, easy, and I retain control. Further upside: when people Google certain terms, they get me. For example, try “Sierra Madera Astrobleme.”

Is it really that different? Alas, yes. See Jaron Lanier’s You Are Not a Gadget

I would tell any young writer getting started today that if you want the freedom to write things you will be proud of, first find a reliable alternative income source and from there, always living below your means, build and diversify your sources of income away from the labor market. (Getting an MFA so you can teach in a creative writing program? That might have made a smidge of sense two decades ago. Now you’d be better off starting a dog grooming business, and I am not joking.) Yes, if you are brilliant, hard-working and lucky, you might one day make a good living from your creative writing. But why squander your creative energy for your best work worrying about generating income from, specifically, writing? Quality and market response only occasionally coincide. Jaw-dropping mysteries abound. 

FURTHER NOTES: WHAT ELSE HASN’T CHANGED (MUCH)? 

The Call to Dive Below the Surface

One might imagine that with all the firehoses of information available to the average traveler, literary travel writing now needs to offer something get-out-the-scuba-gear profound. But this has been true for decades– long before the blogosphere and Tripadvisor.com & etc. thundered upon us. 

As V.S. Naipaul writes in A Turn in the South– waaay back in 1989:

“The land was big and varied, in parts wild. But it had nearly everywhere been made uniform and easy for the traveler. One result was that no travel book (unless the writer was writing about himself) could be only about the roads and the hotels. Such a book could have been written a hundred years ago… Such a book can still be written about certain countries in Africa, say. It is often enough for a traveler in that kind of country to say, more or less, ‘This is me here. This is me getting off the old native bus and being led by strange boys…’ This kind of traveler is not really a discoverer.”

Organizational Challenges

Another thing that has not changed is the need to keep things organized– whether digital or paper. When I sit down to bang out a draft and then polish (and polish & polish & polish) a literary travel narrative, I need to constantly refer to my field notes, books, photos and videos, so it is vital that I have these resources where I can easily find them– and when done for the day, or with that section, that I have a place to easily put them back (and from where I can easily retrieve them as need be). This might sound trivial. It is not. 

Here’s what works for me: 

BOOKS: Shelve by category, e.g., Texas history, geology; regional; rock art, etc, using big, easy-to-read labels on the shelves; 

PAPERS: File in hanging folders in a cabinet, e.g., travels by date, editorial correspondence, other alphabetical correspondence, people (as subjects), places;

PRINT-OUT OF THE MANUSCRIPT: Shelve at eye-level in a box (along with a large manila envelope for miscellaneous scraps and Post-Its).

TRANSCRIBED FIELD NOTES AND INTERVIEWS: Store in three-ring binders; 

DIGITAL FILES: Save in folders on the laptop, e.g., audio by date and place, photos and video by date and place;

WEBSITES, PODCASTS, VIDEOS: For websites and etc, I often use posts on this very searchable blog as a way of filing notes that I can easily retrieve (here’s an example and here’s another and another and another and another);

Notes on Peyote, for example.

PRINT-OUT OF THE MANUSCRIPT: Shelve at eye-level in a box (along with a large manila envelope for miscellaneous scraps and Post-Its).

Sounds like I know what I’m doing! The truth is, no matter how often I declutter, books and papers tend to mushroom into unwieldy piles and ooze over any and all horizontal expanses. Piles make it easier to procrastinate. And procrastination is the Devil. I have been struggling mightily with getting my field notes transcribed. All that said, a book gets written as an elephant gets eaten– bit by bit. It’s happening. Stay tuned.

It Can Be Done! This Writer’s Distraction Free Smartphone
(Plus an App Evaluation Flowchart to Tailor-Make Your Own

Q & A: Sara Mansfield Taber, on
Chance Particulars: A Writer’s Field Notebook

Notes on Wolfgang Schivelbusch’s The Railway Journey:
The Industrialization of Time and Space in the NIneteenth Century

Find out more about C.M. Mayo’s books, shorter works, podcasts, and more at www.cmmayo.com.